Moatly / Stocks / BFH

Bread Financial Holdings Inc (BFH) — what is it worth?

$96.94 · $3.9B market cap · Financial - Credit Services
Scored from reported financial statements. Data as of 2026-10-02.
Moat
62
Durability of advantage
Management
66
Returns and capital use
Margin of safety
36
Price against value
Buy price
$599.11
Consensus of three methods
Intrinsic value
$70.39
What the business is worth
Margin of safety price
$35.20
Intrinsic value less 50%
10-CAP price
$537.44
Ten times owner earnings
Payback time price
$599.11
Eight years of free cash flow
What the numbers say

On the four Ms, Bread Financial Holdings Inc earns 66 for management and 62 for moat. The management score rests on a return on invested capital of 6.5% and a gross margin of 63.3% — figures that describe a business earning a respectable return on what it employs. Debt sits at 1.32x equity.

The valuation runs on assumptions chosen to understate rather than flatter. Growth is modelled at 7.3% a year, the rate measured from the filings. The exit multiple assumed is 10.9x. That produces an intrinsic value of $70.39, a 10-CAP price of $537.44 and a payback time price of $599.11, with the value zone set at the highest of the three, $599.11. Today's price of $96.94 sits inside that zone.

The price sits inside the value zone, but the business scores 62 for moat and 66 for management. Cheap and good are different tests, and only one of them is passed here.

Key figures

Price$96.94
Market cap$3.9B
P/E ratio7.6x
Return on invested capital6.5%
Gross margin63.3%
Debt to equity1.32x
Free cash flow yield62.9%
Growth rate used7.3%
Growth rate measured7.0%
Exit multiple assumed10.9x

How it compares

CompanyMoatBuy price
Slm Corp (SLM)77$35.87
Credit Acceptance Corp (CACC)54$1,240.46
Onemain Holdings Inc (OMF)74$279.10
Ally Financial Inc (ALLY)25$23.91

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Run your own assumptions

Every number above is built on assumptions that can be changed. In Moatly you can move the growth rate, the exit multiple and the margin of safety and watch every figure recalculate, so you are testing your own view of Bread Financial Holdings Inc rather than accepting ours.

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Not investment advice. Estimates only, built on stated assumptions that could be wrong. Figures are drawn from reported financial statements and were current as of the date shown. Do your own research.