Moatly / Stocks / ALLY

Ally Financial Inc (ALLY) — what is it worth?

$37.65 · $11.5B market cap · Financial - Credit Services
Scored from reported financial statements. Data as of 2026-10-02.
Moat
25
Durability of advantage
Management
28
Returns and capital use
Margin of safety
14
Price against value
Buy price
$23.91
Consensus of three methods
Intrinsic value
$10.78
What the business is worth
Margin of safety price
$5.39
Intrinsic value less 50%
10-CAP price
$23.91
Ten times owner earnings
Payback time price
$21.45
Eight years of free cash flow
What the numbers say

Ally Financial Inc is scored 25 for moat and 28 for management. The management score rests on a return on invested capital of 2.3% and a gross margin of 52.0% — figures that describe capital earning less than it costs to employ. Debt sits at 1.40x equity.

Three independent anchors set the price worth paying. Growth is modelled at 2.5% a year, below the 3.0% actually measured over the last decade — the model caps growth rather than extrapolating a good run forwards. The exit multiple assumed is 8.0x. That produces an intrinsic value of $10.78, a 10-CAP price of $23.91 and a payback time price of $21.45, with the value zone set at the highest of the three, $23.91. Today's price of $37.65 is 57% above it.

The price is above the value zone and the business scores 25 for moat and 28 for management. Neither test argues for paying up here.

Key figures

Price$37.65
Market cap$11.5B
P/E ratio8.9x
Return on invested capital2.3%
Gross margin52.0%
Debt to equity1.40x
Free cash flow yield-4.6%
Growth rate used2.5%
Growth rate measured3.0%
Exit multiple assumed8.0x

How it compares

CompanyMoatBuy price
Onemain Holdings Inc (OMF)74$279.10
Credit Acceptance Corp (CACC)54$1,240.46
Slm Corp (SLM)77$35.87
Bread Financial Holdings Inc (BFH)62$599.11

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Run your own assumptions

Every number above is built on assumptions that can be changed. In Moatly you can move the growth rate, the exit multiple and the margin of safety and watch every figure recalculate, so you are testing your own view of Ally Financial Inc rather than accepting ours.

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Not investment advice. Estimates only, built on stated assumptions that could be wrong. Figures are drawn from reported financial statements and were current as of the date shown. Do your own research.