Moatly / Stocks / ROL

Rollins, Inc. (ROL) — what is it worth?

$30.57 · $14.7B market cap · Specialty Business Services
Scored from reported financial statements. Data as of 2026-10-02.
Moat
92
Durability of advantage
Management
100
Returns and capital use
Margin of safety
32
Price against value
Buy price
$17.73
Consensus of three methods
Intrinsic value
$19.30
What the business is worth
Margin of safety price
$9.65
Intrinsic value less 50%
10-CAP price
$13.04
Ten times owner earnings
Payback time price
$17.73
Eight years of free cash flow
What the numbers say

Rollins, Inc. scores 100 for management and 92 for moat. The management score rests on a return on invested capital of 20.9% and a gross margin of 49.4% — figures that describe a business turning capital into profit efficiently. Debt sits at 0.76x equity.

The valuation runs on assumptions chosen to understate rather than flatter. Growth is modelled at 11.7% a year, below the 12.0% actually measured over the last decade — the model caps growth rather than extrapolating a good run forwards. The exit multiple assumed is 23.4x. That produces an intrinsic value of $19.30, a 10-CAP price of $13.04 and a payback time price of $17.73, with the value zone set at the highest of the three, $17.73. Today's price of $30.57 is 72% above it.

A wonderful business at the wrong price is still the wrong price. Rollins, Inc. scores well on the business and poorly on the entry point, which is the most common shape in a long bull market.

Key figures

Price$30.57
Market cap$14.7B
P/E ratio27.8x
Return on invested capital20.9%
Gross margin49.4%
Debt to equity0.76x
Free cash flow yield2.2%
Growth rate used11.7%
Growth rate measured12.0%
Exit multiple assumed23.4x

How it compares

CompanyMoatBuy price
Unifirst Corp/Ma (UNF)46$76.88
Copart (CPRT)71$19.37
Abm Industries Inc (ABM)46$65.70
Paysign, Inc. (PAYS)97$17.41

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Run your own assumptions

Every number above is built on assumptions that can be changed. In Moatly you can move the growth rate, the exit multiple and the margin of safety and watch every figure recalculate, so you are testing your own view of Rollins, Inc. rather than accepting ours.

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Not investment advice. Estimates only, built on stated assumptions that could be wrong. Figures are drawn from reported financial statements and were current as of the date shown. Do your own research.