Moatly / Stocks / AMZN

Amazon.com Inc. (AMZN) — what is it worth?

$253.71 · $2.7T market cap · Specialty Retail
Scored from reported financial statements. Data as of 2026-09-19.
Moat
77
Durability of advantage
Management
86
Returns and capital use
Margin of safety
55
Price against value
Buy price
$139.63
Consensus of three methods
Intrinsic value
$279.26
What the business is worth
Margin of safety price
$139.63
Intrinsic value less 50%
10-CAP price
$36.95
Ten times owner earnings
Payback time price
$53.69
Eight years of free cash flow
MoatlyAI Insights

Amazon's moat score of 77 and management score of 86 point to a business with durable competitive standing and capital discipline, backed by a 10.7% return on invested capital, a 50.3% gross margin, and debt to equity of just 0.4x. Free cash flow yield is thin at 0.3%, suggesting the cash the business throws off relative to its price is currently small.

At $272.27, the stock trades at 21.9 times earnings, against an exit multiple of 26.4x built into the model. That model rests on a 13.2% growth assumption, close to the 13.0% rate measured from the company's own history, and produces a consensus buy price of $139.63, calculated as intrinsic value less a 50% margin of safety.

The tension sits in the margin of safety score of 51. The quality scores describe a well-run, advantaged business, but the current price is roughly double the $139.63 consensus buy price, leaving little room for error if the growth assumption underlying that valuation does not hold.

Key figures

Price$253.71
Market cap$2.7T
P/E ratio20.4x
Return on invested capital10.7%
Gross margin50.3%
Debt to equity0.37x
Free cash flow yield0.3%
Growth rate used13.2%
Growth rate measured13.0%
Exit multiple assumed26.4x

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Every number above is built on assumptions that can be changed. In Moatly you can move the growth rate, the exit multiple and the margin of safety and watch every figure recalculate, so you are testing your own view of Amazon.com Inc. rather than accepting ours.

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Not investment advice. Estimates only, built on stated assumptions that could be wrong. Figures are drawn from reported financial statements and were current as of the date shown. Do your own research.