Apple Inc. (AAPL) — what is it worth?
$308.26 · $4.5T market cap · Consumer Electronics
Scored from reported financial statements. Data as of 2026-08-11.
Moat
66
Durability of advantage
Management
100
Returns and capital use
Margin of safety
16
Price against value
Buy price
$115.62
Consensus of three methods
Margin of safety price
$49.22
Intrinsic value less 50%
10-CAP price
$94.71
Ten times owner earnings
Payback time price
$115.62
Eight years of free cash flow
Key figures
| Price | $308.26 |
| Market cap | $4.5T |
| P/E ratio | 35.3x |
| Return on invested capital | 52.0% |
| Gross margin | 46.9% |
| Debt to equity | 1.52x |
| Free cash flow yield | 2.6% |
| Growth rate used | 9.3% |
| Growth rate measured | N/A |
| Exit multiple assumed | 18.7x |
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Not investment advice. Estimates only, built on stated assumptions that could be wrong. Figures are drawn from reported financial statements and were current as of the date shown. Do your own research.